S3EP5 | How Pineapple Insurance Is Flipping the Industry on Its Head (Marnus van Heerden)

In this episode of The Corner Office, John Jack sits down with Pineapple Insurance co-founder and CEO Marnus van Heerden to explore how humour, transparency, and modern tech are disrupting one of the world’s most outdated industries. From branding with self-awareness to reengineering the customer experience through APIs and automation, Marnus shares how Pineapple is reshaping insurance in South Africa - and why being different is no longer optional.We dive into:• The real reason people resent insurers• Why Pineapple embraces the “jester” archetype in branding• How startup culture and radical candour shape their internal team• And what it really takes to build InsurTech from scratch00:00 - Why Being Different Still Wins01:14 - Why “Pineapple”? A Fruitful Metaphor for Insurance03:24 - Falling in Love with the Problem, Not the Solution08:11 - The Real Innovation: Customer Experience, Not Product20:11 - Culture, Candour & TikTok ComplianceFollow us on socials and stay tuned for the next episode!Facebook:   / galetti-corporate-real-estate-576007559483474  Instagram: https://www.instagram.com/galetti_sa/...LinkedIn:   / admin