S3EP94 廣告鬼才導演|盧建彰:這時代真的要不商業,才會有商業的收益 episode artwork

EPISODE · Dec 27, 2019 · 1H 50M

S3EP94 廣告鬼才導演|盧建彰:這時代真的要不商業,才會有商業的收益

from 馬力歐陪你喝一杯 · host The News Lens 關鍵評論網

#本集節目由麥卡倫贊助播出這集的來賓是有廣告鬼才之稱的導演,盧建彰。盧建彰廣告業出身,曾在奧美及智威湯遜等知名廣告公司擔任創意總監,廣告界闖蕩十多年,說的故事深植人心,人稱廣告鬼才,曾獲得紐約廣告獎、坎城廣告獎、時報廣告金像獎等獎項。盧導過去出了10本書,多數在談創意和文案,不過,這次不談文案力,因為我印象深刻的一本書是《跑在去死的路上,我們真的活著嗎?》除了因為我自己也喜歡跑步之外,這本書是記錄他去許多不同城市跑步以及跑步時的各種念頭和想法,那種接近自我呢喃的文字,讓我非常著迷。而雖然他每天都會去跑步,但為何他也說跑步真的超無聊?不知道那天我跟盧導是不是真的因為喝得太開心,所以打開話匣子聊個不停,從父子關係、哲學思考、社會問題,到與老婆如何相識,無所不談,提醒正在跟孩子一起收聽的家長,有時候會不小心出現粗魯字眼,家長們可斟酌收聽本集使用的音樂:Impressions (Acoustic) by Robert Alan DunnCreative Commons CC BY SA 3.0Robert-dunn-15 – Impressions-acousticReal Ride by Nicolai Heidlaswww.hooksounds.com/royalty-free-mu…eal-ride/17192/Optimistic CorporateExzel Music Publishing (freemusicpublicdomain.com)Licensed under The Standard Music Licensewww.freemusicpublicdomain.com/royalty-fr…tal-music/Modern Theme by Nicolai HeidlasNicolai-heidlas – Modern-theme-free-background-musicSomething Elated by Broke for freefreemusicarchive.org/music/Broke_Fo…mething_Elated (edited)See omnystudio.com/listener for privacy information.

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S3EP94 廣告鬼才導演|盧建彰:這時代真的要不商業,才會有商業的收益

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