S4-17: Nir Eyal: From Hooked to Indistractable

"These are two industries (gaming & advertising), let's face it, that are dependent upon changing your behavior; they have to specialize in mind-control..." ~Nir Eyal Nir Eyal seems to be wired for creativity and, as he describes it, lives at the intersection of psychology and technology. Nir has a storied and successful background in technology startups (as a founding entrepreneur) and has emerged from both the gaming and advertising space with a keen interest in the various ideas (and ingredients) that help to make products/apps successful— to make them stick and become habit forming. As Nir put it, "Let's face it, these are two industries (advertising and gaming) that are dependent upon changing our behaviors." By having a "front-row seat" within each of these industries, Nir continued to search and understand just what components helped to formulate habit-forming products and services. So, when he couldn't find that answer/book, he decided it was time to write it. Hence, his bestseller, Hooked, was born. (Its subtitle: "How to Build Habit-Forming Products.) In typical "Habits 2 Goals" style, the interview covers everything from dealing with difficult days to defining success. We explore what habits are essential to the guest's success, advice the guest would give his/her 20-something self, favorite books, quotes and more. The interview even covers many of the great ideas and inspirations behind Nir's latest effort, titled "Indistractable." Enjoy the show! Nir's fantastic book: Hooked: How to Build Habit-Forming Products NOW LIVE (April 10-12th in San Francisco) HabitSummit.com Nir's Website: https://www.nirandfar.com A couple of Nir's Favorite Books: The Power of Habit Addiction by Design >>>>>>>>>>>>>>>>>> **Thanks for checking out, sharing and subscribing to this podcast! More Resources The Habit Factor® The HabitXP Planner (NEW) (FREE! The Habit Factor's Tracking Template) The Habit Factor® (website: BLOG, tips, tools and other resources) The Habit Factor® Book (Amazon Kindle) The Pressure Paradox® Book (Amazon Kindle) The Habit Factor app (iOS, Android) The Habit Factor's Facebook (Private) Accountability Group   This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit habits2goals.substack.com/subscribe