S4#6 Markenführung als Kompass für Medienhäuser? (zu Gast Dirk von Gehlen)

from Innovation Minutes · host Sabrina Harper und Media Lab Bayern

Markenbildung im Journalismus: Können Journalismus und Markenbildung wirklich eine Einheit sein. Ein kritisches Gespräch im Podcast mit Dirk von Gehlen und Sabrina Harper. Markenführung ist mehr als nur ein Logo oder ein Werbeslogan – sie kann der Kompass für Unternehmen in turbulenten Zeiten sein. [Link zum VDZ-Interview](https://www.markenartikel-magazin.de/_rubric/detail.php?rubric=marke-marketing&nr=37353&PHPSESSID=r58ge5od7vehsta70m8tpjvum7) Mehr zu [Dirk von Gehlen](https://www.dirkvongehlen.de/) [Link zum Buch](https://typografie.de/produkt/macht-marke/)

What this episode covers

NOW PLAYING

0:00 29:30

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

THUNDER & SUNS | Best Bets & Odds on Kalshi & Polymarket

Apr 25, 2026 ·9m

PHILLIES & BRAVES | Best Bets & Odds on Kalshi & Polymarket

Apr 24, 2026 ·5m

BRAVES & PHILLIES | Best Bets & Odds on Kalshi & Polymarket

Apr 24, 2026 ·9m

April 20-23 | Ledger Recap

Apr 24, 2026 ·11m

YANKEES & RED SOX | Best Bets & Odds on Kalshi & Polymarket

Apr 23, 2026 ·8m

CAVALIERS & RAPTORS | Best Bets & Odds on Kalshi & Polymarket

Apr 23, 2026 ·10m

Similar Podcasts

The Protocol CoinDesk Dive deep into the blockchain realm with The Protocol Podcast, where we unravel the intricate technologies powering cryptocurrencies like Bitcoin and Ethereum. Join us on a journey through the labyrinthine layers of blockchain innovation, as tech-savvy developers sculpt the future of finance and the decentralized web. Led by CoinDesk's adept journalists, we dissect the freshest news and project revelations, demystifying the mechanics and significance of it all for those hungry to grasp the inner workings of this dynamic and rapidly evolving industry.Meet your hosts: Brad Keoun, Sam Kessler, and Margaux Nijkerk…and tune in, techies! Ils nous gavent ces écolos Raje Chronique réalisée par Jenny Bernard.« Ils nous gavent ces écolos » est l’émission pour celles et ceux qui écrasent les araignées car elles sont moches ou qu’elles font peur, qui pensent que les moustiques ne sont sur terre que pour piquer ou qui aiment les animaux, surtout bien cuits ! Ces épisodes de quelques minutes ont pour objectif de faire changer leur regard sur la biodiversité avec humour et légèreté ! Capital Ideas Podcast Capital Group Want to learn how professional investors do it? The Capital Ideas podcast brings you the latest investment thinking from Capital Group, one of the world's largest investment management organizations. Each week we'll get inside the minds of portfolio managers, analysts and economists to break down market trends, macroeconomic forces, investing approaches and lessons learned from personal experience. Take 30 minutes and tap into the intellectual capital of Capital Group. Capital Client Group, Inc.All Capital Group trademarks mentioned are owned by The Capital Group Companies, Inc., an affiliated company or fund. All other company and product names mentioned are the property of their respective companies.For full disclosures go to capitalgroup.com/global-disclosures. HR Tea HR Tea HR Tea features interviews with HR Leaders, Researchers, Students, and Influencers. HR Tea takes trending topics and research in human resources, steeps them for 30 minutes or less and leaves you with fresh-brewed ideas on how to drive high-performing, inclusive organizations and create meaningful work experiences. HR Tea is brought to you by Villanova HRD, the Graduate Programs in Human Resource Development at Villanova University.

Frequently Asked Questions

How long is this episode of Innovation Minutes?

This episode is 29 minutes long.

When was this Innovation Minutes episode published?

This episode was published on December 9, 2024.

What is this episode about?

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Innovation Minutes episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!