S4 E12: How to Explain Your Business to an Investor in 60 Seconds

If you can’t clearly explain your business in one minute… you’re not ready to scale it, fund it, or sell it. In this episode of The Biz Show, Barry and Lisa break down how to communicate your business with clarity, confidence, and credibility — the way investors actually expect to hear it. Because the first 60 seconds don’t just introduce your business… they determine whether anyone wants to hear more. Inside this 30-minute business primer: ✔ What investors are really listening for (and what they ignore) ✔ The exact 60-second framework you can use immediately ✔ Real-world examples of strong and weak explanations ✔ How to position your business clearly — without jargon ✔ The mistakes that instantly lose investor interest Whether you’re raising capital, selling your business, or simply trying to articulate what you do more effectively — this episode gives you a practical structure that works. 🎙️ Watch on YouTube or listen on your favorite podcast platform 🔔 Subscribe to The Biz Show for weekly, no-fluff insights covering everything business — from startup to exit