EPISODE · Feb 29, 2024 · 21 MIN
S4/E2: 2024 Superbowl Debrief
from Keep It Integrated · host Kristin Comeforo
Sarah and Kristin work hard to find at least one Super Bowl ad worthy of Keep it Integrated's praise. After a disappointing Super Bowl ad season we highlight the metrics of the big game, and give accolades to at least one brand. Which one will it be?!? Bonus lessons on aided vs. unaided recall and how to calculate a CPM. #AlwaysTeaching
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S4/E2: 2024 Superbowl Debrief
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