S4 E21, Ivana Muncie-Vasic - CEO & Founder of Vitra Labs

Rethinking IVF with Ivana Muncie-VasicIn this episode of She Leads Biotech, we’re joined by Ivana Muncie-Vasic, CEO & Founder of Vitra Labs, for a conversation about fertility innovation, bioengineering, and building a biotech company from the ground up.Ivana shares how her work in stem cell biology led to the development of hormone-free IVF technology designed to reduce the physical and financial burden of fertility treatment for patients.We also talk about the realities of becoming a first-time founder, navigating imposter syndrome, building resilience as a CEO, and how becoming a new mother has deepened her connection to the mission behind Vitra Labs.Chapters00:00 Introduction02:00 Finding Bioengineering & Stem Cell Research07:00 Why Patient Impact Became the Focus10:00 From Academic Research to Founding Vitra Labs14:00 The Science Behind Hormone-Free IVF19:00 Why Traditional IVF Is So Difficult on Women23:00 Becoming a First-Time CEO27:00 Panic Attacks, Pressure & Founder Reality31:00 The Importance of Support & Coaching34:00 Becoming a Mother While Building a Startup37:00 Advice for Future Founders#SheLeadsBiotech #WomensHealth #FertilityInnovation #IVF #WomenInBiotech #CNAUSAExecutiveSearch