S4 E6: Heisenberg's Uncertain Tasting Note
from The Maker and The Merchant Hosted by Lee Isaacs and Fergus Elias
Logic, logic, logic...is the beginning of wisdom, not the end. But where does logic belong in a tasting note? If it belongs at all? Can something so abstract be articulated accurately? Can we construct a universally understood framework in the face of an uncaring, entropic, and non-objective reality? What is the very fabric of this thing of which we speak so freely and just who is it for? Yes...it's one of 'those' episodes dear listener. We delve into the concept of tasting notes and attempt to explore how they're constructed and what we hope to achieve in the process. Alongside this Lee finally defines his name and we learn exactly* where you can procure the fruits of Ferg's labours. We learn more about how Ferg proposed to his beloved fiancée (and soon to be wife: EXCITED!) and Ferg answers one of Lee's longest held questions: What IS a boysenberry? We explore also the perils of talking to the public, the power of hydrogen, reducing sugars, and ethanol as well as asking what YOU in the trade want from wine comms...and conversely what YOU the consumer would find helpful? All this and more in TM&TM: Heisenberg's Uncertain Tasting Note - quantumly entangled in a Hadron collision from Thursday morning. *well, maybe not 'exactly'
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