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Apr 16, 2025 1 hr 11 min

S4 E7: Strategic Nutrition

from The Maker and The Merchant Hosted by Lee Isaacs and Fergus Elias

What two things are aesthetically perfect in this world? Is one of them a vineyard in spring? As sure as spring follows winter there is an array of work to be completed in those vineyards and who better to guide us through this work than Supreme Head Chief Director of Wine, Winemaking, & News Generation, our very own Fergus Elias. In an unexpectedly corporate shift, he guides us through a SWOT analysis of an English vineyard in spring. Just what are the Strengths, Weaknesses, Opportunities, and Threats that need to be considered? Have we mistimed our recording and release dates for this episode? How would things look if we had a whale's eye view? And just what do we need to think about when it comes to shoot thinning, spray timing, and labour efficiency? We include famous Bristolians, groundhog like prognostications, and learn just how exactly Lee convinced Jancis to publish something he'd written. This is more than just an allegory with a cork, this IS a 360 overhead real time big picture view of an English vineyard in Spring.

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S4 E7: Strategic Nutrition

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This episode was published on April 16, 2025.

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