S4 E7: Why Most Startups Get Their Pricing Wrong

In this episode of The Biz Show, Barry and Lisa break down why most startups get their pricing wrong - and what it costs them in growth, margin, and valuation. Learn how to build a pricing strategy based on value, unit economics, and scalability, plus practical tips and the five pricing mistakes founders must avoid.

Episode metadata supplied by the publisher feed · Published Feb 16, 2026

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