EPISODE · Feb 16, 2026 · 34 MIN
S4 E7: Why Most Startups Get Their Pricing Wrong
from The Biz Show
In this episode of The Biz Show, Barry and Lisa break down why most startups get their pricing wrong - and what it costs them in growth, margin, and valuation. Learn how to build a pricing strategy based on value, unit economics, and scalability, plus practical tips and the five pricing mistakes founders must avoid.
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S4 E7: Why Most Startups Get Their Pricing Wrong
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This episode was published on February 16, 2026.
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