S4 E8: Your First 10 Customers - Where to Find Them

Everyone talks about getting customers. Very few people talk about getting the right first 10. In this episode of The Biz Show, Barry and Lisa break down exactly how to find your first 10 customers, without relying on friends, family, trade shows, or generic social media posts. This is a tactical, no-fluff conversation about precision targeting, timing, and strategic outreach. Inside this episode, you’ll learn: - How to identify early adopters already feeling the pain - Why hiring boards and job postings are hidden goldmines - How regulatory databases can become prospect lists - How to leverage complementary vendors for warm introductions - Why trigger events (funding, leadership changes, expansion) create buying windows - How to structure a “Founding 10” beta strategy Your first 10 customers are not about volume. They are about validation, positioning, pricing proof, and momentum. Whether you're launching a startup or introducing a new service line, this 30-minute business primer will change how you think about customer acquisition. Watch on YouTube or listen on your favorite podcast platform. Subscribe to The Biz Show for weekly, actionable insights for entrepreneurs, operators, and investors.