S4 Ep 01 - Silver linings in Omnichannel Marketing with Chad White

When we started this podcast we never intended to meet our email heroes. Well, it happened anyway. During this past summer, Email’s Not Dead attended some conferences and got to make new friends and we met the Mick Jagger of email marketing, Chad S. White. You may have heard of him from his book, Email Marketing Rules, out now on Amazon. He had some hot takes on the one-year anniversary of Apple's MPP and the future of omnichannel marketing and communication. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. Featuring: Jonathan Torres, Technical Account Manager, Manager at Mailgun by Sinch Eric Trinidad, Technical Account Manager at Mailgun by Sinch Nick Schafer, Manager of Deliverability & Compliance at Mailgun by Sinch Chad S. White, Head of Research at Oracle Marketing Consulting