S4 Ep 04 - Email innovation and collaboration with Kelly Haggard of Synchrony

We’re happy to be back in 2023 and ready to continue the season. We met Kelly Haggard last summer at ANA's Email Evolution conference and knew we had to get her on the show. She's working on an integration between Synchrony and Movable Ink and is leading email innovation on her team. Hear how they’re utilizing send time optimization for their new integration and what it takes to keep your team informed on email best practices. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.