[S4, Ep#11] How to Master Marketing for Small Business Owners with Female Founder Kim Free

In today’s episode, I had an inspiring chat with Kim Free, the founder of Small Town Girl Promotions. What started out as a simple favor during maternity leave, evolved into a business that has now been thriving for the last 10 years. Kim shares some of the important lessons she has learned along the way, including how to hire the right talent strategically, understanding human values in business, and creating a safe, respectful team culture. Join us for this enlightening episode and learn about all things related to marketing and business growth! !In this episodeHow to choose between a contractor and an employee [13:35]Optimizing delegating as a CEO [30:28]How to master the art of hiring well [43:19]Connect with Kim FreeInstagramFacebookSupport the showThe People Side of Business is the podcast for female founders and business owners who are leading teams and growing businesses.Hosted by Lindsay White, Leadership Coach, Team Leadership Strategist, and Fractional HR Expert, this show delivers practical leadership strategies, real-world people solutions, and honest conversations about the challenges of leading a team.From employee performance issues and difficult conversations to hiring, accountability, workplace culture, and team growth, each episode is designed to help you lead, manage, and scale your team as a founder.If you're ready to become a more confident leader, make better people decisions, and build a stronger, higher-performing team, you're in the right place.Learn more at highvoltageleadership.ca, connect on Instagram @highvoltleadership, or find Lindsay White on LinkedIn.The people side of business isn't separate from growth. The people side of business is the business.