EPISODE · Jan 24, 2020 · 19 MIN
S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches
from The Accidental Marketer Podcast · host Impact Planning Group
This season's discussion of trends continues with a growing phenomena: replacing traditional pricing models with subscription-based pricing. The group discusses why subscription models can make sense in many types of B2B and B2C businesses, which situations are best for the concept, and the "watch-outs" for sellers considering the approach. Listen and decide if you should be consider this trendy pricing strategy!
What this episode covers
This season's discussion of trends continues with a growing phenomena: replacing traditional pricing models with subscription-based pricing. The group discusses why subscription models can make sense in many types of B2B and B2C businesses, which situations are best for the concept, and the "watch-outs" for sellers considering the approach. Listen and decide if you should be consider this trendy pricing strategy!
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S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches
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