S4 EP. 95 SAVVY SOCIAL IN 2023 with ALISON BATTISBY AVOCADO SOCIAL

TODAY’S GUEST: ALISON BATTISBY FOUNDER & CEO OF AVOCADO SOCIAL http://avocadosocial.comLinks discussed:A.I.: http://www.firstminute.capital/news-announcements/how-to-make-money-from-generative-aiMcDonald’s latest advert ‘Raise your eyebrows’: http://www.creativereview.co.uk/eyebrows-mcdonalds-campaign/ This podcast is sponsored by Vita Mojo. vitamojo.com/supersonicAbout Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicSilver sponsors:HDI - http://hdinsights.co.uk/Since 2017 HDi have been on a mission to improve the depth and accuracy of insight for the UK food and drinks sectors. We help our clients benchmark, understand and improve their performance, and we help them make better informed property investment decisions. We pride ourselves on the depth of our sector experience and knowledge as well as the quality of our client relationships. We help.Saved by Robots - http://savedbyrobots.com/When we’re not eating, drinking and enjoying great bars, restaurants and hotels, we’re creating them. Inspired by our home cities of Glasgow, Paris and London, we are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Airship - http://airship.co.uk/The Hospitality CRM. Centralise your data. Send tailored emails. Drive visit frequency.Toggle - http://www.usetoggle.com/Hospitality Commerce. Start selling gift cards, experiences and retail products from your website, with Toggle. A service built alongside operators, to do the heavy lifting for you. We’ve built Toggle to overcome the challenges of setting up gift cards within your hospitality business. Please do contact [email protected] with any comments, queries or hellos! This podcast is sponsored by NFS Hospitality.About NFS Hospitality:With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.And with 24/7 support from actual humans, you can always rely on NFS day or night.Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business. Our Silver Sponsors are:Airship and Toggle:Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.Check out https://airship.co.uk/ for more information. Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:[email protected]