EPISODE · Dec 21, 2023 · 30 MIN
S4 Ep1 | The Rise of the Customer Channel
from Retail Done Right · host Jeff Fisher and Cristene Gonzalez-Wertz
Omnichannel has nothing to do with the customer. Customers don’t see channels. They see tasks and transactions. Why can’t we? (It’s because we are tied to staying in old lanes; because it’s easier to measure and we think we know the metrics.)INTRODUCTIONWe’re kicking off Season 4 with our own mini-series – Retail trends that are the result of a tremendous amount of research, data, data mining, editing and extrapolated insights. We discuss incredibly relevant trends and themes we’re seeing in Retail along with some additional thoughts along the way. The mini-series will cover:1. Rise of the Customer Channel2. New Supply, New Demands3. Tech Debt as Business Risk4. Data for ESG and Sustainability5. Talent Management Requires New Thinking 6. Retail Media: The New FrontierWe begin with The Rise of the Customer Channel.RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-WertzEmail Jeff at [email protected] and connect on LinkedIn hereEmail Cristene at [email protected] and connect on LinkedIn hereFollow us on Instagram @retaildonerightTweet us @RetailD0neRightMichael Cooke is our brilliant sound engineer and editorJade Siriswad composed our theme musicLet's go shopping!
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Omnichannel has nothing to do with the customer. Customers don’t see channels. They see tasks and transactions. Why can’t we? (It’s because we are tied to staying in old lanes; because it’s easier to measure and we think we know the metrics.) INTRODUCTION We’re kicking off Season 4 with our own mini-series – Retail trends that are the result of a tremendous amount of research, data, data mining, editing and extrapolated insights. We discuss incredibly relevant trends and themes we’re seeing i...
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S4 Ep1 | The Rise of the Customer Channel
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