[S4, Ep19] Navigating Market Changes: Business Strategies from Female Founders Lori Orlinsky and Aly Bourque

This week's episode features Lori Orlinsky and Alysson Bourque, the powerhouse duo behind Expound Publicity! 📚✨ They spill all the secrets behind thriving in the competitive world of book marketing—sharing how they:🌟 Use innovative #strategies to stand out 💼 #Customize approaches for each client and 📈 Stay ahead of industry trendsPlus, we talk about the importance of resilience, partnership, and keeping the passion alive, even through pandemic challenges. 💪❤️ Lori and Alysson remind us how valuable a strong support network is—and the joy of working with someone you trust. In this episodeStrategizing for business growth and adaptation [08:30]The role of education and networking in staying ahead of industry trends [15:45]Overcoming challenges through resilience and collaborative dynamics [25:00]Balancing work and personal life as female founders [40:00]Connect with Lori Orlinsky & Alysson BourqueInstagram: https://www.instagram.com/expoundpublicity/ Website: https://expoundpublicity.com Support the showThe People Side of Business is the podcast for female founders and business owners who are leading teams and growing businesses.Hosted by Lindsay White, Leadership Coach, Team Leadership Strategist, and Fractional HR Expert, this show delivers practical leadership strategies, real-world people solutions, and honest conversations about the challenges of leading a team.From employee performance issues and difficult conversations to hiring, accountability, workplace culture, and team growth, each episode is designed to help you lead, manage, and scale your team as a founder.If you're ready to become a more confident leader, make better people decisions, and build a stronger, higher-performing team, you're in the right place.Learn more at highvoltageleadership.ca, connect on Instagram @highvoltleadership, or find Lindsay White on LinkedIn.The people side of business isn't separate from growth. The people side of business is the business.