S4 Ep2: The Anti-Shoulds: Breaking the Rules You Never Agreed To

People say there are a lot of rules in business. Post more. Charge less. Work harder. Be visible. Do everything yourself. Know what you’re doing. Be grateful. Be further ahead.Some of them may be useful. Many of them help us get started.But what if some of them aren’t strategy at all?What if they’re expectations we’ve absorbed without ever consciously choosing them?In this episode of Full of Ourselves, Anna Campbell and Heidi Hinda Chadwick explore the anti-shoulds: the business rules and expectations women inherit around success, ambition and self-worth.Together they discuss:• Why women are often rewarded for being accommodating• The pressure to do everything yourself• Proving versus trusting yourself• The feeling of being behind and why growth takes time• Pricing, affordability and women’s relationship with money• How to question the rules you never agreed toIf you’ve ever thought…I should be doing more.I should know this by now.I should already be further ahead.This conversation is for you.Because maybe the question isn’t:What should I do?But:Do I actually want this?More info – the podcasthttps://www.fullofourselvespod.com/Follow us on Instagram: ⁠⁠⁠@fullofourselvespodcast⁠⁠⁠Connect with Anna CampbellWebsite: ⁠⁠⁠goodgirlrebellion.com⁠⁠⁠Instagram: ⁠⁠⁠@annaccampbell⁠⁠⁠Book: ⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠Connect with Heidi Hinda ChadwickWebsite: ⁠⁠⁠heidihindachadwick.com⁠⁠⁠Instagram: ⁠⁠⁠@heidihinda⁠⁠⁠Book:⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word.And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠[email protected]⁠⁠⁠