Why Corporate Social Purpose Also Means Profit episode artwork

EPISODE · Sep 16, 2025 · 33 MIN

Why Corporate Social Purpose Also Means Profit

· host Innovative Leadership Institute

Guest: John Heiser, founder/CEO of TRG Can a business make money AND make the world better? John Heiser says yes. John, the former president/COO of Magnetrol, shares powerful stories about transforming the manufacturing company into a true social institution. He discovered that for-profit companies really can thrive when they also embrace their role in helping their communities flourish. Here's what John and Maureen cover: Why hiring employees on the autism spectrum boosted business performance AND created life-changing opportunities; How apprenticeships for at-risk high school students built a new talent pipeline; Why defining purpose as “flourishing” changed how employees connect with their work.   Other episodes you'll enjoy: - What’s the Point? Why Your Leadership Needs Purpose – with Ryan Gottfredson - Why Principle Beats Process: Inside the Koch Leadership Framework with Steve Daley - Forget Power: How to Lead in a World of Chaos & Complexity with Michelle Harrison For daily wisdom from our guests, be sure to follow us on LinkedIn. RESOURCES:   Learn more about John and his current company, TRG Management Solutions, at https://trgtransforms.com/. For more about Magnetrol, where he pioneered his flourishing policies, check their website at https://www.ametek-measurement.com/magnetrol.   Our host Maureen Metcalf posts a newsletter every week on LinkedIn. You can subscribe here.    Maureen’s latest book is Innovative Leadership & Followership in the Age of AI. You’ll find details about it at https://bit.ly/LeaderInAI, or check out the Kindle version at https://amzn.to/44buVz8 . The audiobook version is  available at  https://amzn.to/4dTCleZ.   Her other 10 books are available on Amazon here.    -----------------------   OUR PODCAST TEAM:   Host & Executive Producer: Maureen Metcalf Editor & Executive Producer: Dan Mushalko Graphics Editor: Stacia Rogan Sponsorship Sales: Kristine Gross CONNECT WITH US:  YouTube: @InnovatingLeadership  LinkedIn: https://bit.ly/ILI-LinkedIn2  Website: InnovativeLeadershipInstitute.com    Loved this episode? Leave us a review and rating!  -----------------------   About Our Guest:   In addition to being the Founder and CEO of TRG, John has completed an Executive in Residence Fellowship with the International Leadership Association, the largest global community dedicated to leadership theory and practice.   Most recently, John was CEO of LabVantage Solutions, Inc., a laboratory informatics technology company. As CEO, he spearheaded the creation and execution of the company’s global strategy, innovative culture, and financial management, leading to unprecedented revenue and profit growth. Prior to his role at LabVantage, John served as the President & COO of Magnetrol International, Inc., a global leader in level and flow process control instrumentation.   John began his career as an attorney in private practice before transitioning into business, where he has held numerous leadership positions in legal, government affairs, sales, and marketing with DuPont Merck Pharmaceutical Company, DuPont Pharmaceuticals, Merck & Co., Inc., and Bausch & Lomb.

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Why Corporate Social Purpose Also Means Profit

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