S4 Ep34: How a Wedding Cake Obsession Turned Into a Launch at Central Market

Alyssa Fernandez is the founder of Ollin, a cake mix company that is making cakes real again with better grains. She's bringing stone-milled heritage wheat from Texas farmers to your kitchen— because gluten isn't the problem, it's what we did to it.Ollin (pronounced all-in) is a Nahuatl word meaning "movement" or "to come full circle"—which is exactly what Alyssa is doing with baking. She's calling a truce with gluten by bringing heritage grains back where they belong: in your kitchen, at your celebrations, on your Sunday table.Every box is hand-packed in North Texas. Every grain is sourced from Texas farms. Every cake you bake tells a story—one that connects culture with celebration, tradition with taste, and Texas soil with your table.Follow Ollin on InstagramIt's All Happening WebsiteRegister for Launch LabRegister for our Free Power Hour Workshop on 2/26 Follow Us On InstagramDanielle on Linkedin