S4 Ep35: How to Show Up at Expo West & Get Real ROI

In this episode, we break down how to actually get a return on your investment at Expo West — and it’s not just about buyer meetings or badge scans. Using our Expo West itinerary as a guide, we talk through how to approach everything from the Innovation Summit and Pitch Slam to CPG Sisterhood, Ladies Lounge, Anti-Expo, and the after-hours house parties with real strategy and intention. The biggest takeaway? ROI at Expo is built through proximity and community. The founders who win aren’t standing on the sidelines — they’re putting themselves in the middle of conversations, building relationships before they “need” them, making introductions, and becoming part of the ecosystem. This episode will help you shift from short-term transactional thinking to long-term momentum building, so you leave Expo with more than leads — you leave with positioning, visibility, and real community equity that compounds long after the show floor closes.Links to events mentioned in this episode: Expo West new Hope Innovation SummitNaturally Network HERESnaxshot & Misfits Party HERE CPG Sisterhood Social HERE America's Next Top Snack HERE Startup CPG Ally Rally HERE Ladies Lounge HERE Anti Expo HERE cpg house party HERE  It's All Happening WebsiteRegister for Launch LabFollow Us On InstagramDanielle on Linkedin