S4 Ep36: Olive Oil Obsession with Sandra Diez of BRISCA

Sandra Diez is the founder of BRISCA, a premium Spanish extra virgin olive oil brand bringing the culture and flavor of Mediterranean olive oil to the American table.Originally from Barcelona, Spain and now based in Portland, Oregon, Sandra created BRISCA after realizing that in the U.S., olive oil is often treated as a background ingredient rather than something to savor. She set out to change that by producing small-batch oils made from olives milled the very same day they are harvested, preserving freshness, flavor, and the traditions of Spanish olive oil making.Through BRISCA, Sandra is on a mission to help people rediscover olive oil as a central part of the table, not just something to cook with, but something to taste, share, and enjoy together. Inspired by the Mediterranean tradition of sobremesa, the time spent lingering around the table after a meal, BRISCA celebrates food, conversation, and connection.Since launching, BRISCA has been featured in national publications including Food & Wine and Vogue and has been growing across specialty retailers, markets, and direct-to-consumer channels throughout the United States.Sandra lives in Portland with her husband and four children, and when she is not building BRISCA, you will likely find her cooking, hosting friends, or planning the next gathering around the table.In this episode we cover:  Why Sandra decided to bring such a high quality ingredient to American homes.  Some of the people Sandra worked with to launch her brand.  How she's keeping things scrappy and discovering alternative sales channels to grow the brand.  Follow BRISCA on Instagram BRISCA Website It's All Happening Website It's All Happening Instagram Follow Danielle on LinkedinLaunch Lab