S4 Ep47: How Purple Drop Is Bringing Peru’s Beloved Chicha Morada to American Consumers

Maria Velasquez is the founder of The Purple Drop, a vibrant beverage brand modernizing Peru’s beloved chicha morada for a new generation. Before entering the beverage industry, Maria spent more than a decade leading marketing and demand generation for enterprise technology and cybersecurity companies, building high-growth programs, global campaigns, and brand strategies across the B2B tech space.After years in tech, Maria traded software for sips and co-founded The Purple Drop with her husband Roger, inspired by his family’s homemade chicha morada recipe and a transformative trip to Peru. Built from purple corn, real fruit, and warming spices, The Purple Drop brings an ancient Peruvian tradition into a clean, ready-to-drink format designed for modern consumers.As a Moroccan-born founder raising a multicultural family with Peruvian traditions at the center of the table, Maria is passionate about using food and beverage to connect people to culture, storytelling, and shared experiences. Today, she’s building a bold, culture-forward beverage brand that celebrates Peru’s rich culinary heritage while supporting the communities and farmers behind its iconic ingredients.Follow The Purple Drop on Instagram. It's All Happening WebsiteIt's All Happening Instagram Follow Danielle on LinkedinLaunch Lab