S4 / Episode #4, The transformational power of understanding the value of your time

Ever wondered how to truly monetise your expertise? Peter Thomson has 32 years of experience helping coaches and consultants develop game-changing insights about pricing based on impact rather than time. In this compelling episode, he challenges the traditional hourly-rate model, helping people understand the "value of the value."Key highlights:- Why professional services consultants should price based on delivered value, not time spent- Understanding the ripple effect of business ideas on communities- The crucial difference between relational clients and transactional customers- How positioning influences client perception and success- Practical strategies for ethical persuasion in professional servicesReady to transform your approach to pricing and client relationships? This episode is packed with actionable insights that could revolutionise how you think about your business. Tune in to discover how to confidently charge what you're worth and create meaningful impact through your work.