S4 / Episode #7, Building Businesses That Buy Freedom

Stuart Morris shares his wild entrepreneurial journey, which spans building a startup in Moldova that eventually went public on the NYSE, navigating near-bankruptcy during the 2008 crisis, avoiding homelessness, and some interesting encounters with the mafia in Eastern Europe. Later, a side gig in funerals and weddings accidentally became the world's largest celebrant training program, which enabled Stuart to buy an 18th-century, 21-bedroom retreat in the Yorkshire Dales during lockdown, giving him the freedom he so desired. Stuart challenges the Instagram-fueled "promised land" of entrepreneurship, advocating for building tangible businesses as stepping stones to the life you want, demonstrating that purpose trumps profit.