S4E05 - Protecting Your Dealership Data with Brian Kramer

Brian Kramer, EVP of Dealer Growth & Success at Cars Commerce and a former dealership General Manager, brings a wealth of industry experience (nearly 30 years!) to the podcast. Brian dives into key topics on dealership operations, data privacy, sales strategies, and vehicle trade-ins. He reflects on his career in retail automotive and shares what he misses most from those days, along with highlighting several interesting statistics from industry-disrupters like CarMax and Carvana. Plus, don’t miss the important trends that Brian is paying attention to this year.For more about Brian, visit his LinkedIn.0:00-Meet Brian! 3:50-What Brian misses about retail 6:12-Why NADA was important this year 7:38-What should dealers be looking at / Who has access to your data? 13:33-Data security tips for dealers 17:06-Why is the industry so afraid of price transparency? 18:59-Digital retail & in-store transactions Liked this episode? Find our full episode library here.