S4E09 - Geography As Branding

The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Russian vodka to Swiss watches, “Geography as branding” is a powerful marketing strategy that often comes with a premium price tag. This week, we explore if that premium price tag is justified...We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.