EPISODE · Nov 19, 2025 · 40 MIN
S4E09 - Is AI Killing Web Design or Making It Better? with Greg Merrilees
from The Bumper Blueprint Podcast · host Jovana Vujnic
Greg Merrilees, founder of Studio1Design.com, has redesigned over 2,000 websites for high-profile clients like Jordan Harbinger, Ezra Firestone - and yes, even Stallone.But this episode isn’t about name-dropping. It’s about what actually makes a website convert in 2025 and beyond.Jovana and Greg break down:Why most websites leak sales (and how to fix it)How to tell if your site needs a redesign - or just a strategy upgradeThe real role of AI agents, vibe coding, and digital clones in future websitesWhat smart design looks like in a world flooded with templated AI slopHow to create a site that sells - not just looks goodIf you’re still running your business with a template site, or wondering if websites are still worth investing in, this is your blueprint for staying relevant, memorable, and conversion-focused.Timestamp:00:00 – Meet Greg Merrilees: Web Strategist to the Stars01:15 – How a t-shirt biz pivoted into a website powerhouse02:35 – The Ezra Firestone & James Schramko connection04:20 – Why clarity trumps creativity in web copy06:00 – Templates vs. custom design: where websites go wrong08:00 – The design trap: when "too fancy" kills sales10:00 – Signs it’s time to redesign your website (and what to fix first)12:00 – Digital twins & AI helpers: new tools to engage leads14:00 – What’s working now: Microsoft Clarity, split testing & data-led design16:00 – Case study: Kaari Swim’s mobile-first conversion boost18:00 – Friction kills: how to guide your customers to buy faster20:00 – Why branding & consistency matter more than ever22:00 – Where to start if your website’s stuck in the past24:00 – Greg’s go-to resources to improve your site today25:40 – Final takeaways + where to find Greg online👉 Love this episode?Don’t miss what’s coming next.🔔 Hit Follow on your podcast app📩 Subscribe to our emails at Bumper Leads🎯 P.S. Here are 4 ways we can help you grow your business (without the overwhelm):1. Free tips, real results. Follow us on social for bite-sized marketing automation tips you can implement today:📲 Instagram | Facebook | LinkedIn | TikTok | XFollow Jovana on LinkedIn and X2. Want to DIY with support? Join the waitlist for our Done-With-You training:👉 Marketing Automation Made Simple Course3. Ready to scale fast with expert help?Apply to work with us privately using The Bumper Blueprint™:🚀 Let’s build your growth system4. Quick win alert! Grab our free checklist: 30 Ways to Boost Your Sales & Save Time with Automation:📥 Download it here
What this episode covers
Greg Merrilees, founder of Studio1Design.com, has redesigned over 2,000 websites for high-profile clients like Jordan Harbinger, Ezra Firestone - and yes, even Stallone.But this episode isn’t about name-dropping. It’s about what actually makes a website convert in 2025 and beyond.Jovana and Greg break down:Why most websites leak sales (and how to fix it)How to tell if your site needs a redesign - or just a strategy upgradeThe real role of AI agents, vibe coding, and digital clones in future websitesWhat smart design looks like in a world flooded with templated AI slopHow to create a site that sells - not just looks goodIf you’re still running your business with a template site, or wondering if websites are still worth investing in, this is your blueprint for staying relevant, memorable, and conversion-focused.Timestamp:00:00 – Meet Greg Merrilees: Web Strategist to the Stars01:15 – How a t-shirt biz pivoted into a website powerhouse02:35 – The Ezra Firestone & James Schramko connection04:20 – Why clarity trumps creativity in web copy06:00 – Templates vs. custom design: where websites go wrong08:00 – The design trap: when "too fancy" kills sales10:00 – Signs it’s time to redesign your website (and what to fix first)12:00 – Digital twins & AI helpers: new tools to engage leads14:00 – What’s working now: Microsoft Clarity, split testing & data-led design16:00 – Case study: Kaari Swim’s mobile-first conversion boost18:00 – Friction kills: how to guide your customers to buy faster20:00 – Why branding & consistency matter more than ever22:00 – Where to start if your website’s stuck in the past24:00 – Greg’s go-to resources to improve your site today25:40 – Final takeaways + where to find Greg online👉 Love this episode?Don’t miss what’s coming next.🔔 Hit Follow on your podcast app📩 Subscribe to our emails at Bumper Leads🎯 P.S. Here are 4 ways we can help you grow your business (without the overwhelm):1. Free tips, real results. Follow us on social for bite-sized marketing automation tips you can implement today:📲 Instagram | Facebook | LinkedIn | TikTok | XFollow Jovana on LinkedIn and X2. Want to DIY with support? Join the waitlist for our Done-With-You training:👉 Marketing Automation Made Simple Course3. Ready to scale fast with expert help?Apply to work with us privately using The Bumper Blueprint™:🚀 Let’s build your growth system4. Quick win alert! Grab our free checklist: 30 Ways to Boost Your Sales & Save Time with Automation:📥 Download it here
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S4E09 - Is AI Killing Web Design or Making It Better? with Greg Merrilees
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