S4E10 - How to Effectively Market Your Dealership with Special Guest Laurie Halter

Laurie Halter has worked in automotive marketing and PR for 20+ years with her company, Charisma! Communications. She shares valuable advice for developing a content strategy that empowers your team and engages your customers.For more about Laurie, visit her LinkedIn.Episode Breakdown0:00 - Meet Laurie! 0:57 - What are you excited about in the industry this year? 1:27 - AI technology in the service lane 3:05 - Are more dealers expanding mobile service options 4:48 - Balancing technology and human engagement 5:42 - Are customers and dealers thinking of 2025 optimistically? 7:46 - Giving customers payment options with technology 9:04 – How can dealers stand out with their marketing? 12:54 - How to start creating marketable content 14:27 – Laurie’s journey into the auto industry Liked this episode? Find our full episode library here.