S4E10 - How to use a Costly Material to bring Membrane Treatment costs down

with 🎙️ Sebastian Andreassen, CCO, Director and Co-Founder of Cembrane  💧 Cembrane is the world's largest producer of Silicon Carbide (SiC) membranes for OEMs & System integrators within Water & wastewater treatment. What we covered:  🍏 How to build a Water Company from scratch in a challenging market and application  🍏 How to shake things up in Membrane Treatments by pushing a challenger technology  🌱 Where to start and how to find early adopters that dare to try new things, why they're ready to take the plunge, and how you can leverage it yourself  🧮 How key it is to achieve Product-Market Fit and how to do (including, how to define the right portion of the vertical you intend to serve)  🍏 How to sell your baby to a larger company and what it enables (for instance, doubling your production capacity and ambitioning to take a market by storm)  🧮 How ceramic membranes' higher flux results in a 4-1 better energetical ratio than polymeric ones  🔬 How you can scientifically prove your plant to work over 20 years when your oldest reference is 6 years old  🍏 How ceramic membranes may be easier to operate but also have their own threats, like the ceramic plates you may have at home  🍎 How challenging it is to introduce new technology in the water treatment industry, where risk-taking isn't exactly embraced  🤝🏻 How the deal with Ovivo was built over time and sounded like a natural evolution  🤔 How that comes with its own challenge, by somehow becoming a competitor to the existing customer base in certain geographies  🍏 Building a company that's here to stay, outpacing the market, taking calculated risks - and how it does not always turn well, innovation through implementation... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Get the Full Story (including an infographic and full transcript)   Hosted on Ausha. See ausha.co/privacy-policy for more information.