S4E10 - How to use a Costly Material to bring Membrane Treatment costs down

with 🎙️ Sebastian Andreassen, CCO, Director and Co-Founder of Cembrane 💧 Cembrane is the world's largest producer of Silicon Carbide (SiC) membranes for OEMs & System integrators within Water & wastewater treatment. What we covered: 🍏 How to build a Water Company from scratch in a challenging market and application 🍏 How to shake things up in Membrane Treatments by pushing a challenger technology 🌱 Where to start and how to find early adopters that dare to try new things, why they're ready to take the plunge, and how you can leverage it yourself 🧮 How key it is to achieve Product-Market Fit and how to do (including, how to define the right portion of the vertical you intend to serve) 🍏 How to sell your baby to a larger company and what it enables (for instance, doubling your production capacity and ambitioning to take a market by storm) 🧮 How ceramic membranes' higher flux results in a 4-1 better energetical ratio than polymeric ones 🔬 How you can scientifically prove your plant to work over 20 years when your oldest reference is 6 years old 🍏 How ceramic membranes may be easier to operate but also have their own threats, like the ceramic plates you may have at home 🍎 How challenging it is to introduce new technology in the water treatment industry, where risk-taking isn't exactly embraced 🤝🏻 How the deal with Ovivo was built over time and sounded like a natural evolution 🤔 How that comes with its own challenge, by somehow becoming a competitor to the existing customer base in certain geographies 🍏 Building a company that's here to stay, outpacing the market, taking calculated risks - and how it does not always turn well, innovation through implementation... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 ➡️ Get the Full Story (including an infographic and full transcript) Hosted on Ausha. See ausha.co/privacy-policy for more information.