S4E11 - Giftvertising

This week on Under The Influence, we look at one of the newest trends in marketing, called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions, and put the resulting video on YouTube. Hoping it will go viral. From airlines to banks to retail stores, big brands are embracing the trend. We’ll also look at the psychology behind Giftvertising, why it works, and the pros and cons of employing it. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.