S4E11: Ken Goff from Vimeo on Video Innovation: Transforming IR Communications for the Digital Age

Video is transforming how companies communicate with investors and stakeholders. In this episode of Winning IR, Mark Fasken sits down with Ken Goff, Head of IR at Vimeo, to explore the evolving role of video content in investor relations. Ken shares his journey from a traditional IR approach to embracing innovative digital communication methods, drawing from his experience at companies like Facebook, eBay, and now Vimeo. Listen to the full episode to learn more about:The shift from conventional IR communication to video-first contentPractical examples of using video in IR programs, from earnings calls to investor thank-you messagesStrategies for maintaining consistent messaging across various communication channelsTips for IROs looking to adopt new technologies and formatsCost-effective solutions for implementing video contentThe future impact of AI on video creation and searchability in IRBest practices for starting small and scaling video communications effectivelyWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts.For more information, visit getirwin.com/winning-ir