S4E13 - A-Z of Strategy | Branding | Advertising : Arjun Dhananjayan | Founder of 88GB | Creative Branding Startup |Tamil Entrepreneurship Podcast | Tamilpreneur

A startup which was started 2 years ago, but full-time operations started just at the brink of the Covid-19 pandemic. How will the startup scale up when the whole market is down and customer spending is reduced? But what if your business model is providing a solution to the problem the market is facing in the pandemic? With a background in Food Technology and processing and a stable job in ITC, what was the journey the founder took to pivot into providing media business solutions? 88GB Communications is the startup and Arjun Dhananjayan is the founder. Listen to what he has to say about his experience in scaling up his startup in the pandemic. Key takeaways: 1. How significant is a co-founder who is as energetic as you are. 2. What is the importance of curiosity and networking for an entrepreneur? 3. How a good mentor can guide you down the lane. Curious to know Who is behind Tamilpreneur ?  Click here to find out : https://open.spotify.com/episode/12RJ1fuE3UhOs1l6pnp7wc?si=b5xdk9VdTMOiXw3ZBTX22g Follow us on our Instagram  : https://www.instagram.com/tamilpreneur/  Checkout our Youtube channel : https://www.youtube.com/watch?v=fOCHKQxZv7Y&t=1s&ab_channel=Tamilpreneur   If you are listening on Spotify, Google podcast - please Subscribe :) If you are listening on iTunes make sure to Rate and Review the podcast. Yes, It really helps !!