S4E14 - On Storytelling with Martina Lauchengco: Why elevated & unexpected stories stick

In this fluid episode, we tune into the frequency of story telling with Martina Lauchengco - what makes a story great, what elements you can consider for your next story and why practicing your story out loud is the most important thing you can do (which is a step that most people miss).Martina’s book: “Loved: How to Rethink Marketing for Tech Products” is available online, check out > https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/:Loved what you heard? Then subscribe / follow the show, rate it, share it and leave a review.:If something sparked within you as a result of listening, you can book a discovery call to speak with me:https://calendly.com/alana-mai-mitchell/discovery-call:Connect with me at:www.instagram.com/alana.maiwww.alanamaimitchell.com