S4E15 - The Human Connection At Your Dealership

Perry Watson IV, President of NAMAD, explains the necessity of improving the human element at dealerships. He details different ways dealers can accomplish this and shares how NAMAD is helping dealers and their communities evolve. For more information about our guest, visit their ⁠LinkedIn⁠. Episode Breakdown0:00 - Meet Perry1:56 - Are dealers optimistic regardless of market uncertainties?3:39 - Being a servant leader5:59 - What does winning look like in automotive?7:00 - How dealers can connect with their community11:03 - 2026 priorities for NAMAD organization15:05 - Talent retention and operational practices working well for dealers17:55 - How dealers can create more relational customer experiences19:25 - Where are dealers using AI most?21:09 - Best bets on online and DTC buyingLiked this episode? Find our full episode library ⁠⁠⁠here⁠⁠⁠.