EPISODE · Apr 19, 2015 · 26 MIN
S4E16 - Brand Envy 2015
from Under the Influence with Terry O'Reilly
This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Terry looks at an armoured truck company that decided to transport money instead of packages, a business that started because of spilt milk, a board game created to protest capitalism, and a 51 year-old game show that still attracts over 25 millions viewers per week. Each wildly successful, each still going today, and each one of them survived because of an unforeseen opportunity.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Terry looks at an armoured truck company that decided to transport money instead of packages, a business that started because of spilt milk, a board game created to protest capitalism, and a 51 year-old game show that still attracts over 25 millions viewers per week. Each wildly successful, each still going today, and each one of them survived because of an unforeseen opportunity.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
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S4E16 - Brand Envy 2015
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