S4E16 - Leading the Next Generation of Dealers

Karen Ford, President at Sutton Ford and incoming NextGen Committee President at NAMAD, talks cultivating culture and continuing legacies at dealerships. Plus, what she had to do before she could join her family’s dealership. For more information about our guest, visit their ⁠⁠LinkedIn⁠⁠. Episode Breakdown0:00 - Karen’s journey to becoming a dealer 5:50 - What OEM work-experience gave Karen as a dealership leader6:47 - How Karen’s continuing a dealership legacy 8:10 - Top rewarding moments from becoming a dealer9:25 - Cultivating a culture at her dealerships10:49 - The goal of NextGen and building up future dealers12:00 - Dealership operations: What Karen’s focusing on 14:04 - Establishing connections with local communities17:50 - Opportunities for increasing sales19:12 - Karen’s Best Bets on community-first dealerships, digital retail and moreLiked this episode? Find our full episode library ⁠⁠⁠⁠here⁠⁠⁠⁠.