S4E18 - Consumer Buying Trends Dealers Need To Know

Marc Bland, Head of New Business and Growth Audiences for S&P Global, breaks down the trends he’s seeing across customer bases, the segment OEMs are overlooking, how to engage more buyers and his opinion on TikTok car sales.For more information about our guest, visit their ⁠⁠⁠LinkedIn⁠⁠⁠. Episode Breakdown0:00 - Marc's insight on OEM sales and consumers3:33 - What’s important for dealers to pay attention to7:14 - Who is driving buyer growth?9:09 - How dealers can engage fast growing buyer populations12:51 - Ways dealers can hit gross margins17:10 - Generational buying trends21:23 - Is there a segment OEMs are overlooking?26:20 - Best Bets: TikTok car sales, small EV buyers adoptionLiked this episode? Find our full episode library ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.