S4E19 - Even In The Dark: How Packaging Persuades You To Buy episode artwork

EPISODE · May 10, 2015 · 27 MIN

S4E19 - Even In The Dark: How Packaging Persuades You To Buy

from Under the Influence with Terry O'Reilly

This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published May 10, 2015

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S4E19 - Even In The Dark: How Packaging Persuades You To Buy

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