S4E21 - Navigating Experimentation at Startups with Avishek Basu Mallick
from Experiment Nation: The Podcast Hosted by Rommil from Experiment Nation
Avishek Basu Mallick, a Senior PM at CheapOair, talks about: - Experimentation at scale: Even with high traffic, rigorous experimentation is crucial. - Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas. - Communicating progress: Regular updates with leadership build trust and ensure alignment. - Personalization is nuanced: Distinguish between customization, segmentation, and true personalization. - Generative AI’s potential: Explore its use for simplifying the travel planning experience. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com
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