S4E31｜故宮與史努比合作出國比賽！故宮IP幕後揭密！

from 宮說宮有理－國立故宮博物院 National Palace Museum · host 國立故宮博物院 National Palace Museum

特別來賓｜行銷業務處林慧嫻副研究員兼科長特別來賓｜行銷業務處毛舞雲助理研究員特別來賓｜台灣碩網行銷暨新創娛樂事業處蕭蓉業務經理故宮與史努比合作出國比賽！故宮IP幕後揭密！從國寶文物到文創精品、從博物館展櫃走進每個人的日常生活，透過IP授權、聯名合作甚至數位典藏資料庫的建立，故宮讓藝術以更多元的方式貼近民眾，聽林慧嫻、毛舞雲與蕭蓉三位老師，與我們分享成功案例背後的辛苦過程，還有故宮如何與史努比強強聯手，出國比賽的精彩故事！宮說宮有理，說到你心坎裡。 ●在本集節目中，你可以聽到 -故宮IP授權的操作方式與推廣目的 -文創聯名的精彩案例分享 ●本集節目-時間段落說明 01:48 什麼是IP授權，該如何進行呢？ 05:15 從數位資料庫、IP合作到授權代理 09:03 故宮IP與史努比合作的構想與實行 23:15 入圍獎項的肯定與未來計畫 #國立故宮博物院 #故宮Podcast -- Hosting provided by SoundOn

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S4E31｜故宮與史努比合作出國比賽！故宮IP幕後揭密！

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