S4E33 - Lessons from Podcast Movement 2019 - “Navel Gazing Hug Attack”

In This Episode: BJ went to Podcast Movement 2019 and loved it! He got so much from it, and he wants to talk about all the takeaways that he got regarding the industry, being a creator, being a listener, and just how things can move forward in the future. What is Podcast Movement? Podcast Movement is aconference for podcasters and industry professionals. Not so much podcast listeners in every respect, but not always. Everyone there was a listener of some kind, so anyone can get something out of the event. General LaunchPadDM had a puppy pen and it was the greatest marketing ever. Beej tweeted a lot about these dogs. They were amazing. Our genre, “two white dudes talking about video games” is THE biggest joke genre of podcast Aaron Mahnke mentioned how podcast genres are quickly changing. He’s noticed even cooking shows are becoming popular. Usually these are visual media, but people are learning how to do it via audio Most people stream now Millennials tend to cherry-pick episodes Put keywords into description and subtitle (Final Fantasy, Pokémon, Nintendo, etc, not books, movies, video games, and so on.) Subscribing is THE most important rank factor Reviews are social capital and DO work. THey get people to click subscribe.  People consider many different things as podcasts, from YouTube videos to livestreams to  Voice call-in number Even on rebrands, keep the same RSS feed. Rob did this with Comic Box, and it was a  great move Apparently, Instagram CONVERTS. We need to get better at Instagram. Make an ad, then put it in, share it to the company. If they like it, they might pay. If not, then you can cut it out of the segment and move on. Patreon Unpublish, don’t delete Beej unpublished $1 tier, but it’s still there for folks who are members Talk about it first thing, just as a reminder       (Same for email) Use it as a membership program, not crowdfunding. They have tools for this. 3-5 tiers max, fewer is better. 1-2 works great. <span style="font-weight: 400;"