S4E5: When Listening Leads: Lessons from Maryland’s Digital Transformation

Most of us only visit a government website when we really need something—unemployment benefits, a license renewal, or emergency aid. So when the experience is confusing, slow, or just broken, it doesn't just cost time. It quietly erodes something harder to rebuild: trust. Marcy Jacobs is Maryland's first chief digital experience officer and the driving force behind the Maryland Digital Service (MDDS)—a team that's spent the last two years redesigning how six million residents experience their state government. In this episode, Marcy digs into what human-centered design actually looks like inside a bureaucracy: the discovery sprints that change everything an agency thought it knew, the veteran who wouldn't click a link because he didn't have a trust fund, and why making it easier to file for unemployment might be one of the most important things the government can do right now. This one is for the builders, the public servants, and anyone who's ever rage-clicked a website and wondered if anyone noticed. Marcy Jacobs is the State of Maryland’s chief digital experience officer. She was previously the executive director of digital service at the Department of Veterans Affairs and had served over four years with the U.S. Digital Service. She was also an associate partner at McKinsey & Company.   More Links and Information   Check out more Fors Marsh Media   Connect or partner with Fors Marsh   Explore Maryland Digital Service  Dive into the Maryland Digital Playbook and MDDS Impact Report