S4EP276預告篇無孔不入的注意力經濟各大公司進軍建立自己的廣告網絡

from 通勤十分鐘 On The Way To Work · host Tony & Esther

現在到10/31前，Apple Podcast上通勤十分鐘節目有免費試聽一個月，趕快開啟訂閱，收聽完整EP276！在現在這個時代，我們常常都會聽到注意力就是錢，你的每個關注其實都可以被變現，甚至是像注意力經濟The Attention Economy。在過去一年之中，Dollar General、美妝店Ulta Beauty、寵物用品店Petco 和運動用品店Dick's都加入了其他連鎖賣場的行列，推出了自己的廣告銷售業務，豐富公司的收入來源，利用他們的商店的客流量再加上那些到他們網站上購物瀏覽的流量。這些公司開始注重要去建立屬於自己的廣告網絡。根據eMarketer的預估，在現在雅馬遜控制了78%的零售廣告市場，這樣的環境之下這些公司創立屬於自己的廣告網絡也正在成為一種重要的競爭優勢。 Powered by Firstory Hosting

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S4EP276預告篇無孔不入的注意力經濟各大公司進軍建立自己的廣告網絡

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