S5 - E1.2 - SurfingMASH Is Back! Louise Campbell Discusses Building MyLife365.Me And Expanding To New Markets

Send us Fan MailAfter a month off in January, SurfingMASH returns for the 2024 calendar year. In this conversation, Louise Campbell describes her recent efforts in enhancing liver health awareness and education, focusing on the launch of the user-friendly website MyLife365.me. Also, she shares lessons about patient communication and creating liver awareness.This conversation combines an informal discussion on best ways to deliver information to patients with some more formal thought about good communication. The website's  significant increase in visitor metrics indicates a growing public interest in tracking one's own liver health. while expansion and uptake in multi-lingual and non-English-speaking countries suggests its versatility. Louise highlights the importance of easy-to-understand resources, such as color-coded interpretations of diagnostic results, which have made liver health information more accessible to the general public.On issue at the outset: despite the adoption of new medical nomenclature, she notes the public's continued use of traditional terms like "fatty liver" when seeking information. She also shares the expansion of her MyLife365 app to countries including India and France, providing users a platform to track liver health improvements through lifestyle changes. The app's feature of visualizing liver health progress in a simple and engaging manner has been particularly well-received, fostering liver health awareness among younger demographics. Jörn contributes to the conversation by emphasizing the benefit of detaching liver health from stigmatizing factors like body weight, focusing instead on pathophysiological relevance.The dialogue shifts to the practical applications of liver health tracking in clinical settings. Louise mentions the positive feedback from both patients and physicians on the convenience and effectiveness of using the app for monitoring liver health over time. The discussion underscores the importance of being "liver aware," promoting preventive health measures, and facilitating conversations about liver health in both clinical and everyday settings.This conversation reflects a broader shift towards engaging the public in proactive liver health management, leveraging technology and clear communication to demystify liver disease and encourage healthy lifestyle changes. Louise's initiatives, including the website and MyLife365 app, represent significant strides in liver health education, aiming to bridge the gap between clinical knowledge and public awareness.