S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips

Battle stations ready? Prepare to be locked and loaded because this ep the guys are breaking down everything you need to know to plan for the biggest shopping event of the year. Nik and Moiz share their top strategies and tips for Black Friday and Cyber Monday—from email marketing to postcards and bundling, they’ve got you covered to help maximize your sales during the holiday rush. Plus, learn why engaging your existing customer base, activating influencers and affiliates, and leveraging social media platforms like TikTok can increase your sales and boost your ROI to new heights. You won’t wanna miss this jam-packed season finale!   00:00:15 - Strategies for Black Friday 00:12:13 - Maximizing Discounts on Black Friday 00:14:25 - The Importance of Auto-Applying Free Gifts 00:19:55 - Facebook Ad Spending Skyrockets Before Black Friday 00:24:00 - Maximizing Black Friday Ads on Facebook 00:26:53 - TikTok's Impact on E-commerce 00:32:50 - Personalize Your Black Friday Marketing 00:40:26 - How to Win Back Churned Customers in a Subscription Business 00:48:04 - Optimal Email Frequency for Black Friday Marketing 00:52:26 - Utilizing Affiliates for Black Friday   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali