S5 E24: Identity Crises and How to Create Living Brands with Alejandra McPherson

Alejandra is the strategist and designer behind Ale Now Design. She specializes in creating brands with humanity, emotion, and storytelling because she believes business is personal. Alejandra is Peruvian and migrated to the United States when she was 18. She believes this fact has made her identity issues even harder living between two spaces. Not fully belonging to either world, has made her feel like she needs to "fit in" or "choose one" when in reality, she’s learned it is a matter of celebrating her own uniqueness and finding ways to live her "own way.” In this episode we talk about that identity crisis and how it’s impacted the way she creates brands.Guest Information:Guest Name: Alejandra MacPhersonGuest Business Name: Ale Now DesignGuest Website: alenowdesign.comGuest Instagram: @ale_now_designLinks Mentioned:The Shopify Codex - The Shopify Codex is a first-of-its-kind course by Arq Design Studio that helps designers offer Shopify websites that go beyond the restrictions of premade themes. Better: The Brand Designer Podcast listeners get an exclusive discount! Get $300 off the course when you use code BETTER at checkout.Inbox Question:“Do you also have to be a brand strategist to be a brand designer?” — Veronica OronosSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast