s5/e28 Running Shoe Reviews, Ethics, and Evolution with Kofuzi

In this episode, I sit down with Mike Ko, better known online as Kofuzi, to talk about his evolution from everyday runner to one of the most trusted voices in running shoe reviews on YouTube. We dive into the intersection of gear, performance, and personal preference, and how the right shoes can change everything about your running experience.What You'll Learn:How Kofuzi turned his casual runs into a full-blown content careerWhy there’s no one-size-fits-all approach to running shoesHow to think critically about reviews and gear hypeThe role of comfort, tech, and transparency in today’s running gearWhat to look for when building your own shoe rotationChapters:00:00 Introducing YouTube Creator Kofuzi10:09 Kofuzi’s YouTube Origins: From Runner to Reviewer14:46 Authenticity, Honesty, and Ethics Online19:32 Negative Reviews Online22:29 Individual Preferences with Running Shoes29:49 What to Look For in Running Shoes38:15 Quality vs Quantity43:53 Developing a Shoe Rotation48:09 How Long Do Running Shoes Last?55:16 How Mileage Impacts a Shoe01:05:10 Advancements in Shoe Technology01:12:23 What's Next for Kofuzi and Where to Find HimConnect with Kofuzi:Instagram: instagram.com/kofuziYouTube: https://www.youtube.com/kofuzi--🚨 1:1 COACHING SPOTS OPEN NOW 🚨Ready to finally train with a plan that’s built around YOU?✅ Personalized training✅ Weekly support + adjustments✅ Strategy, structure, and accountability✅ Expert coaching to help you actually hit your goalsGo to https://www.runningexplained.com/runcoaching to learn more! Research & production assistance by Sophie van Leeuwen