S5:E4 How understanding the psychology of money can help you give better advice

In this week's episode we talk to Dr. Moira Somers, a neuropsychologist, family wealth consultant, author and executive coach.  Moira specialises in behavioural economics and the psychology of money.  We talk to Moira about the practical things financial planners can do to improve the questions that they ask clients in order to gain a deeper understanding of their clients' needs. Moira's bio: In her work, Dr. Somers addresses matters that range from the highly personal concerns of business-owning individuals and families all the way up to broader service, design and structural issues affecting financial follow-through and equitable access to capital.  Although Canada is her home, her client base is international. Dr. Somers is a faculty member at the Ultra High Net Worth Institute and at the Financial Transitionist® Institute. She leads the Financial Psychology Special Interest Group for the American Psychological Association.  She is a featured guest and writer for many financial advising / family office podcasts and publications.  Her book, Advice that Sticks: How to Give Financial Advice that People Will Follow, tackles the problem of unimplemented financial advice. It has been adopted as an authoritative guidebook by such diverse groups as advisor training institutions, private firms specialising in Ultra Hight Net Worth clients, and credit counselling agencies. To learn more about her services, check out the following: www.moneymindandmeaning.com